Category…
Research Methodology
Demographic Data: Role and importance in market research.
Demographic data means the statistics about the population in a particular geographical area. The word demographics derived from two Greek words, "demo" and...
Hypothesis specification and formulation for research
Two Greek words constitute the word hypothesis "hypo" means under and "tithemi" means place. The dictionary meaning is "An idea or explanation for something that...
Scale and Measurement in Research Methodology
SCALE & MEASUREMENT Measurement and Scale in Research Methodology. Measurement is the process of describing some property of a phenomenon under study and...
Cronbachs Alpha used to Check Internal Consistency of Scale.
Cronbachs Alpha Cronbachs alpha is one of the most widely used measures of reliability or survey data in the social and organizational sciences. When we need...
Ranking Scale Questions for Survey Questionnaires.
Ranking Scale Ranking scale questions are an essential tool in surveys questionnaires. In surveys, we need to establish some type of priorities among a set of...
Likert Scale questions for survey questionnaires.
Likert Scale Likert scale has different variations, and the aim is to measure the attitude of people. It is the most prevalent attitude scale to measure the...