Demographic Data: Role and importance in market research.

Demographic data means the statistics about the population in a particular geographical area. The word demographics derived from two Greek words, "demo" and...

Hypothesis specification and formulation for research

Two Greek words constitute the word hypothesis "hypo" means under and "tithemi" means place. The dictionary meaning is "An idea or explanation for something...

Scale and Measurement in Research Methodology

SCALE & MEASUREMENT Measurement and Scale in Research Methodology. Measurement is the process of describing some property of a phenomenon under study and...

Earnings Per Share (EPS) – A ratio investors should take note of.

Financial Ratio Earnings Per Share Ratio (EPS) and P/E Ratio (Price to Earning) are considered as two important ratios that should consider by every investor....

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